Monday, February 21, 2011

Drowning in a sea of advertisements

Chapter 12 of The Press spoke about the imbalance of news content and advertisements, that in an attempt to engage readers, the media has been swamping their outlets with too much advertisements.

This is a reality in every industry - from fashion to cars to news reporting.

In my opinion, content should be engaging enough that it doesn't need to be overrun with advertisements to gain traffic.


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4 comments:

  1. Media & PoliticsFebruary 21, 2011 at 6:02 PM

    I agree, but at the same time the world has become such that people MUST be overrun with ads in order to get people's attention.

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  2. Ezra "Eddie" AshkenazieFebruary 21, 2011 at 6:37 PM

    Yes there are plenty of ads but maybe for another reason. Maybe the people are watching the programming because it has quality content and the advertisers are attempting to reach out to them. The glass is not half empty, but half full.

    To my mind, when the TV personalities are in the advertisements, something more common on the radio than TV, is worse because the broadcaster sold him/her-self to the advertiser and was able to command a premium because he/she is trusted by the listeners.

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  3. Dina MuskinFebruary 21, 2011 at 6:56 PM

    Unfortunately the news content is not engaging enough to bring in readers without the advertisements. However, I do not believe that this is the only reason for advertisements, and I'm sure you'd agree with me. Even if the content was engaging enough to bring in the readers without the ads, papers and other media would still have advertisements because ads are are large source of revenue. Without them, many more news outlets would be going out of business.

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  4. DL IsenbergFebruary 22, 2011 at 7:01 AM

    I agree with Dina - no matter how engaging news content is, advertising revenue is necessary to keep the business model afloat, especially in contexts where consumers do not pay the media source directly, like free online newspapers and TV stations. If you're not paying the reporter's and editor's salaries, who is?

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