PepsiCo has made a deal with Mexican farmers, buying crops directly from 300 small farmers with a guarantee for upfront payment.
Unsurprisingly, this move is more of a strategic business move than a social one.
Nowadays, most corporations take on social responsibility not voluntarily, but for tax reasons or peer-pressure because of the industry standard to commit to the public good.
It's good to see that PepsiCo has a good PR agency - lets just see how much change they really make down south.
Check out the NY Times article at: http://www.nytimes.com/2011/02/22/business/global/22pepsi.html?src=me&ref=business
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